Published on September 1st, 2012 | by No Artificial2
The Story of Change
Why Citizens Hold the Key to a Better World
Annie Leonard is the director of the Story of Stuff Project and author of the book, “The Story of Stuff” (Free Press, March 2010). In December 2007, Annie released the award winning online video that takes viewers on a provocative and eye-opening tour of the often hidden costs of our consumer driven culture. “The Story of Stuff” has generated over 20 million views in more than 200 countries and territories since its launch, making it one of the most successful environmental-themed viral films of all time.
In “The Story of Change”, Annie Leonard’s latest collaboration with Free Range Studios, she explains that conscious consumerism is a great place to start but terrible place to stop, because it is not the solution to a better environment. Annie believes that our global environmental issues begin with bad policies and bad business methods, so while we do need to be smart shoppers, there is much more beyond that to be done.
Be the Change
“If we really want to create a more sustainable and just future we have to move beyond voting with our dollars and come together as citizens to demand rules that work. It’s time to put down the credit cards and pick up a picket sign” – says Leonard.
Leonard was inspired to make the film by thousands of interactions with audience members, who frequently ask what they can do to change the take-make-waste system that’s threatening the planet and its people.
She explains that we can buy organic products, use reusable shopping bags or ride our bike but the key is to come together as engaged citizens to really turn things around and be the change.
“The Story of Change” includes an inspiring exploration of what effective change-making has looked like through history -from Gandhi, the anti-apartheid movement in South Africa to the Civil Rights Movement and the environmental victories of the ’70s. It highlights the aspects found whenever and wherever people unite to make change: a Big Idea, a commitment to working together, and the ability to turn that idea and commitment into action.
The Story of Stuff Project
The Story of Stuff Project’s mission is to build a strong, diverse, decentralized, cross-sector movement to transform systems of production and consumption to serve ecological sustainability and social well being. To join The Story of Stuff Project community Click Here