Fashion Next_Pashmina

Published on August 13th, 2012 | by No Artificial

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“The Next Pashmina” Sustainable by Nature

Independent British jewellery designer, Jianhui Yan, has brought some much needed creativity and uniqueness into London’s neck accessory.

His bold and vibrant “The Next Pashmina” collection has caught the attention of the people around the world. It is made of hundreds of pieces of ultralight and ultrasmooth sustainable wood, which were colored with environmentally friendly dyes. With more than 15 bright shades available “The Next Pashima” necklace can be worn to achieve extraordinary dramatic effect either long and loose in summer time, or it can keep away the cold in the winter, as a pashmina type scarf.

Jianhui has been designing his ethical jewellery for the last six years. His inspiration to using sustainable materials came from the natural landscape of his homeland. Having grown up in a rural village in one of the poorest areas of China, he would spend his days in the mountains where he became fascinated by the amazing array of vibrant pink, purple and orange flowers which were a total contrast to the grey and impoverish life he lead. When he arrived in London and saw the archaic jewellery women were wearing he was inspired to recreate the stunning flowers that had pictured his childhood imagination in sophisticated pieces of modern regalia.

All of Jianhui’s pieces are handcrafted using eco counscious materials that range from crystals to recycled woods, stones and wool.
His unique designs have received international acclaim and are adored by high -end fashion boutiques and jewellery shops in London, Paris, Milan and New York.

“The Next Pashmina” collection was awarded at both Paris and Milan Fashion Weeks – being regarded as “the most amazing design” by Laura McCreddie, the Editor of Retail Jeweller, and described as “the most beautiful eco design” by Italian fashion icon Elio Fiorucci.

“The Next Pashmina” was also a part of the Diamond Jubilee celebrations when Jianhui Yan was chosen along with 12 other fashion designers (Vivienne Westwood and Alex Monroe included), by the British Consulate General and the UK Trade & Investment, to mark the 60th year of the reign of Queen Elizabeth ΙΙ. His vibrant necklaces caught the eye of Vogue Italia editor, Franca Sozzani, who described the collection as “the most exciting design” she’d seen in a long time. In June the collection graced the front cover of the prestigious Fashion Daily News magaine.

Currently “The Next Pashmina” collection is exhibiting at the V&A shop, the official retail outlet for The Victoria and Albert Museum, the world’s greatest museum of art and design.

For more info please visit http://www.jianhui.co.uk

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