Published on November 18th, 2012 | by No Artificial
The Brooklyn-based company uses the simplest possible blends of whole, high-potency ingredients to create all-natural, no-frills skincare products, that truly work.
A lot of cosmetic brands toss around the term “all natural” these days. Unfortunately, labeling laws for personal care products are very lax, and “all natural” very often translates to “not-at-all natural.”
S.W. Basics of Brooklyn is an absolutely 100% truly all-natural line.
Founder Adina Grigore believes every business has a responsibility to preserve a sustainable environment.
All of S.W. Basics’ ingredients are either certified organic, Fair Trade, or sourced from small, family farms.
S.W. Basics company calls themselves “no-frills skincare.” That doesn’t just mean they cut out synthetic chemicals; it also means, they leave out trendy, exotic botanicals, and luxury fillers. Instead, they use the fewest possible ingredients for effective skincare.
Sprout products are made simpler for a reason: fewer ingredients means higher potency and less of a chance for irritation, which is why they’re so awesome even on super-sensitive skin.
The S.W. Basics line includes seven different products — cleanser, toner, cream, exfoliant, makeup remover, scrub and two kinds of lip balm (original and vegan formula).
All products except the lip balms are packaged in glass bottles, which are easier than plastic to recycle.
According to S.W. Basics website, the company goal is: “to make products that contribute not just to the health of our customers, but also to the happiness of our communities and the well-being of our planet.”
For more info visit S.W. Basics of Brooklyn