Published on January 15th, 2013 | by No Artificial
Coca-Cola TV Ad To Address Obesity For First Time Ever
Coca-Cola has released a new commercial addressing obesity for the first time on television.
As Americans debate what is most to blame for the nation’s obesity epidemic, the Atlanta-based company has released a two-minute commercial in hopes of flexing its marketing muscle in the discussion over sodas and their impact on public health.
The ad, which has started airing on US cable networks on Monday, highlights the firm’s record of making low-calorie drinks and reminds viewers that weight gain is the result of consuming too many calories of any kind — not just soda.
The spot follows growing pressure on the soft drinks industry.
New York City Mayor Michael Bloomberg introduced a ban on large, sugary drinks in restaurants, cinemas and stadiums, which is set to go into effect in March.
The mayor of Cambridge, Mass., has already proposed a similar measure, saying she was inspired by New York’s move.
Coca-Cola has stated that the ad was not made in response to criticism of the soft drink industry, but is an effort to raise awareness.
“There’s an important conversation going on about obesity out there, and we want to be a part of the conversation,” Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America, told the Associated Press.
The spot, created by Brighthouse and Citizen2, features the company’s record of developing, distributing and marketing low- and no-calorie beverage options. And it clearly communicates a “calories in, calories out” message.
“Beating obesity will take action by all of us, based on one simple common-sense fact — all calories count, no matter where they come from, including Coca-Cola and everything else with calories,” a voiceover in the commercial says. “If you eat and drink more calories than you burn off, you’ll gain weight.”