Published on September 30th, 2012 | by No Artificial
Adidas by Stella McCartney Lunches ‘DryDye’ T-Shirt
Adidas innovative ‘DryDye’ technology uses no water to dye clothing.
The British fashion designer and animal rights activist, Stella McCartney has created a new T-shirt as part of Adidas’s ‘DryDye’ global initiative.
The amount of water required to dye clothing produced across the world is massive. It takes one Mediterranean Sea every two years to color the world’s apparel. This process not only depleting important water resources but also impacting the healthy future of our planet.
Environmental sustainability has always been part of the Adidas business strategy. ‘DryDye’ technology is the latest sustainable advancement in the apparel industry.
In partnership with the Thailand-based Yeh Group, Adidas has supported the development of this revolutionary new technology to all together eliminate the need for water in the dyeing process.
It normally takes about 25 liters of water to color 1 shirt. The ‘Dry Dye’ technology uses pressurized carbon dioxide in place of water to dye t-shirts and other clothing. Besides saving water, ‘DryDye’ process also uses 50 percent less energy and 50 percent fewer chemicals, according to DyeCoo, the Netherlands-based company that built the first industrial waterless textile-dyeing machine.
For Adidas by Stella McCartney’s Fall/Winter 2012 collection, McCartney designed a blue-and-white leopard-print tee with a batwing cap sleeve and a round scoop neck. “It’s been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process,” states McCartney. “The sustainable message behind it is very important to me and I hope to work with it more in the future.”
According to the Adidas Group website, by 2015 the athletic wear giant is aiming to reduce its relative environmental footprint by 15% compared with 2010 through making changes to processes across the company business.
Shop the new Adidas by Stella McCartney collection at adidas.com/Stella , or visit your nearest Adidas store.